PROJECT OVERVIEW

In 2017, Denver voters passed a 10-year, $937 million bond package to fund more than 500 projects spanning transportation and mobility, parks and recreation, cultural facilities, libraries and more. With the diversity of projects planned over a decade, the city needed a way to demonstrate to voters it was making good on promises to deliver these important projects.

VISUAL IDENTITY

The brand for Elevate Denver resembles an arrow — a universal symbol for direction and forward movement. As Denver moves through the next 10 years, Elevate Denver will drive forward progress and set the intention for the city’s future. The gradient color is representative of the diversity of projects encompassed by Elevate Denver — a spectrum ranging from roads to sidewalks, museums to parks, cultural facilities, libraries, and more. Each one is a singular piece that, together, make up a comprehensive program that will provide 10 years of benefits to the city.